❀ Iwona's journey through imagination ❀
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Monday, June 6, 2022
Final Thoughts
Sunday, June 5, 2022
Website: View from a smartphone
Most people are using smartphones now and it is important that they will see my website in appropriate way. Now I would like to check if everything is working well.
I did just few tweaks for my homepage and the place of the logo and also the letter of my surname.
Here I hide unnecessary element and leave this page as writing
Saturday, May 28, 2022
Media Project: Cookbook finalizing
Now is to present my cookbook. To do that I will be using Flipsnack software and create a flipbook:
I will simply upload screenshots of my cookbook, clicking on upload files:
Sunday, May 22, 2022
Media Project: Cookbook Developing
Now I would like to show the further process of creating my cookbook. Today is to focus on writing the list of ingredients and preparation and add some narrative. I continue to work in Lucidpress software.
I start with adding name of the dish using headings from left menu bar
Then add list of ingredients
Now is to add directions for receipt
On the opposite site I add picture of the dish
I will repeat the process in every receipt by adding name of the dish, list of ingredients and preparation instructions.
In my opinion that kind of layout and structure will be not too much complicated for beginners in the kitchen and they can easily follow the receipt and prepare it at home.
Thursday, May 19, 2022
Ideal Customer Profile & Target Market: Taste of Romania Cookbook
To better understand the importance of target audience I looked into statistics in the UK. As I'm in the process of creating a cookbook I would like to create an Ideal Customer Profile for my cookbook. I was curious about reading habits of people living in the UK.
World Book Day Infographic, 2021I have discovered some facts, for example one in five British people prefer reading from the screen, moreover 11% of 18-34 year old reported to reading more than 14 hours per week, also 33% respondents declared they were reading more that one year ago. However, over 75% of women would prefer digital version of book.
In terms of target marketing there a few important factors such as demographics, sociographics, psychographics, geographic and behaviors. When thinking about our target audience we should consider the gender, age, race, marital status, number of children, occupation, income, level of education and also living status. These factors determine the spending amounts of the people.
Then in terms of psychographics we consider needs, activities, interests and values but also customer emotions. Geographics and location as well is very important, what works in one country, could not work in other one.
Also interesting fact is that we are divided by generations and all of them have different behaviour and spending habits. I consider my audience as Millenial, people between 26 and 40 years.
Now I would like to create my Ideal Customer Profile using venngage.com. This software allows to create infographics. First was to choose the template and then simply adding elements from menu bar
Cartridgepeople.com. 2022. World Book Day Statistics: How The UK Is Enjoying Books In 2021. [online] Available at: <https://www.cartridgepeople.com/info/blog/world-book-day-statistics> [Accessed 6 June 2022].
Readingagency.org.uk. 2022. Reading facts | Reading Agency. [online] Available at: <https://readingagency.org.uk/about/impact/002-reading-facts-1/> [Accessed 6 June 2022].
Monday, May 16, 2022
Media project: Cookbook - The Beginning
Now I begin the work on my project. I would start with cover of my cookbook. Cookbook will be in A4 format. Also I did brainstorm about it's title. I will create the cover using Lucidpress digital software.
First is to choose the appropriate template. I choose this one as I like it as idea of e-book:
Now is to design the cover by adding text using left menu bar - headings and images using Image Manager:
Wednesday, May 11, 2022
Software exploration
Today I will be testing the software for making sure it will work good to my project. As I'm writing cookbook I will be testing Lucidpress software and also Flipsnack software for presentation of my project and also testing embedding it to my website.
I opened first Lucidpress and then login and choose the template.
I choose adequate one:
Now I test it by working with left menu bar and textbox, add heading and subheading:
Then work on design, add or change copy-right free or own pictures by uploading them:
Here is the testing cover:
Then is to work with with creation of pages and contents by adding illustrations and texts:
And further design:Now is to check it is working with Flipsnack software, I will make screenshots and upload them to the Flipsnack to create a flipbook with presentation:
I click the button Upload PDF:
And then is to click next:
Final Thoughts
As my last semester comes to a close, I would like to share my thoughts. The two main things I worked on were an essay and a media project. ...
