Logo
In today's post I will work on my Logo. I will be thinking about how it should be designed and what image can I include in.
First I will work on creating logo of my brand. As Slade says "the creative process is highly personal and is experienced differently by each individual designer" (Slade, 2016). I will do the brainstorm about my brand and my personality and decide what I would like to include in my logo. A basic cyclical model that highlights how thinking develops from uncertainty to certainty through stages of questioning and answering throughout a project is one method to represent the process. Also the word "uncertainty" remind me about the Duane Michals and his sequential images "Magic mirror of uncertainty".
Creative process (Slade, 2016)
This is an example of process of creating the logo:
Logo is a foundation of the brand identity. I will be using Adobe Spark software to create my logo. Here I add screenshots of the process:
First I will open the site and create the new logo:
Later I will fill out information about my brand:
Screenshot 3 - Logo creation
Next is to choose a style
Screenshot 4 - Choosing the style
Later I choose an icon
Screenshot 5 - Choosing an icon
Finally I choose the design
Screenshot 7 - Design
Screenshot 6 - Choosing design
Adobe Sparks give me a lot of options to create and customize my logo. I can find many templates that I can use, also changing font and the style.
I choose a logo:
Why I choose this logo? Because in my opinion it is simple, fits well to my continuation route and clearly defines my brand. I used a fountain pen which in my opinion is the best image of writing. Now I will work on further customization of my logo.
I choose appropriate colors that are connected to my website. I use codes from Adobe Color.
I created a style I was thinking of but I need to implement it to my website so I will make my project transparent.
Adding a logo to website - it should be placed to the top left of the website. I click on 'add' button and upload my image
I changed colors using Adobe Color software - color of my logo should be the same as header in my website, I check the code and put into Adobe Sparks
Screenshot 13 - Adobe colors
My Homepage already include my name and a slogan so I will left only the image
Screenshot 14 - Final outcome
Now I will work on further customization of my Home Page. This is the color pallet of my website:
Screenshot 15 - Colors of the website
Screenshot 16 - Adobe colors
In my opinion the work on my logo went well, Adobe Sparks software reach out my expectations. I can highly recommend this software for everybody who wants to have clear logo of them brand. Definitely I will be using this software for the next time.
Slade, C. (2016). Creating a Brand Identity : A Guide for Designers. Laurence King Publishing
You have mainly discussed the logo creation process here, so I think it would be best to change the blog post title and discuss the changes you have made to your homepage in a different post. Overall good work on the logo and your website design! I think you have made an excellent start building your own professional online presence.
ReplyDelete