Advertisement

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In todays lesson we had an introduction to advertisement. Advertisement in simple words is anything that draws good attention towards these things. It is usually designed by an advertising agency for a sponsor or brand and made public by various media. According to the Cambridge dictionary the definition of advertising is "the activity of making products or services known about and persuading people to buy them" (Cambridge University Press, 2021). In another words advertising is a means of communication with the users of a product or service. Adverts appears on media such as radio, television, newspapers, magazines, billboards in streets and cities. We can find a lot examples of advertising. Here are two examples of old and in my opinion beautiful designed adverts that I found interesting:

The ideal brain tonic (with Hilda Clark) 1890s

          Drink Coca - Cola thru a straw from a bottle - Coke Vintage Soda Pop Metal Sign

Cures Headache, Relieves Exhaustion (with Hilda Clark 1890s)

This an example of modern advertising that I consider artwork and and full of quality and creativity one:

                                        ZARA WOMAN / Spring Summer 2021 Campaign

Now I can have an idea how the advert is constructed and also what kind of features should have. For example I can see the brand name, slogan and narrative story. Now I will do the brainstorm and think about my own advert. I'm sure it have to be something unique and sophisticated. 

Sources:

https://www.adbranch.com/coca-cola-advertising-1886-1899/

Economic Times

Digital advertising: theory and research

Cambridge Dictionary