My Advertisement plan

 My advertisement plan

Today's task lesson was to do the brainstorm and plan our own advert. After my initial research I decided to do perfume advertisement. Here is the picture of the concept of my own perfume brand. I used Canva digital software to create my Mind map. 

                                                                  Canvas Mind map 1

When I think about the rose I image its pleasant smell and also delicate and beautiful look. For me that flower is unique. 

Cambridge Dictionary definition

                                                                    Canvas Mind map 2

My perfume brand name will be Rose. My logo will be rose flower created in Canva Logo software in pink color. My product needs to have simple and clear logo that creates impression of expensive and sophisticated product. The bottle will be transparent and simple.

                                                                        Types of fonts

I am going to use Serif font - Hatton, because my product will be elegant and I would like to bet on the classics. Serif fonts has tiny flourishes and that makes it look elegant. I was inspired by logo from well known brands like Abercrombie & Fitch and Zara. That is an photo example:

Different types of fonts 

Following Tailorbrands.com in addition to displaying a sense of tradition and respectability, logos with Serif fonts are popular with companies that wish to project an air of sophistication and elegance.
Also I will add an additional information to my advert such as " Introducing the new fragrance 2022" or "The new fragrance Rose by Iwona". I will put the image of finished project to my advert. What I learned from my initial research is that my advert background should be simple and clear with a lot of negative space. That will make my product looks unique. Also I should not put too many details to my advert such as another pictures and a lot of description. To create my advert I will be using software called Pixlr. Here I added screenshot from the process:


First I open new file and choose first layer to be my chosen background

                                                                               Pixlr Screenshot 1

Later I add the title and slogan using left menu bar

Pixlr Screenshot 2

After that I put the image of my product in the centre

Pixlr Screenshot 3

At the end I add logo 

Pixlr Screenshot 4

My reflection of creating my own perfume advert is that I'm quite happy for the result. I think I targeted good my advertisement audience and also I created something unique. I can say that advert is very personal because my third name is Rose. Also I like sort of pastel and delicate colors like powder pink and purple and I could use them in my advert.  I'm happy with the background, my slogan and additional information. What I would do differently for the next time is to find or create lighter version of perfume bottle and also with shape of the rose. Also I think the software I used it was a little bit challenging to use it, because I worked with layers and I find it very professional. I would like to gain more skills in this software in the future. 

Tailorbrands (2020) Available at:https://www.tailorbrands.com/logo-maker/types-of-fonts (Accessed date:15 October 2021)

Cambridge University Press (2021) Available at: https://dictionary.cambridge.org/dictionary/english/rose (Accessed date: 15 October 2021)